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Why One-Size-Fits-All Emission Policies is Hurting Performance Engineering
For over a century, performance cars have been defined by their engines be it a naturally aspirated V10, a handcrafted V8 from Mercedes-Benz, a flat-six in a Porsche or a V12 from a Ferrari. These engines were not mechanical body parts of a car. They were the identity, character and customer emotion wrapped in engineering. These engines defined brands, carried their legacy and built passionate communities around them. Today that theatrical mechanical drama is slowly fading a
Abhishek Deshmukh
2 days ago5 min read


Your Next Car Might Have Fewer Buttons Than Your iPhone.
Over the last decade, automobile design has intensely shifted. Cars today follow a more minimalist design theme, which is sleeker, more digital, and software-heavy. It feels like a race of “Whose dashboard screen is bigger?” because manufacturers are competing to make vehicles feel and look futuristic. But with this design shift, an important question is surfacing - Are these design trends really improving the driving experience or silently making it deficient? Are passenge
Abhishek Deshmukh
Mar 63 min read


Aston Martin DB12 - The Ultimate Flagship Luxury “Super Tourer” Debut
Aston Martin has finally dropped the anchor by launching their latest flagship super tourer, the DB12, and the automaker has taken a much...
Abhishek Deshmukh
May 30, 20233 min read
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